Internal experience. External perspective.
Hi, I'm Cara.
I've spent nearly 15 years inside a large and complex business, including direct work with senior leaders and as part of the HR leadership team, leading strategic priorities and multi-year culture development.
The work I get involved in doesn't tend to fit neatly into one area: connecting business priorities with people, culture, leadership and communications, and turning ideas into something that works in real life.
That's the experience behind Not by chance.
I take the time to get grounded in what's really going on. I join dots. Challenge when it's useful. Simplify things that have become unnecessarily complicated. And help get important work done well, so it makes a difference.
Real understanding. Clear thinking. Useful work.
Progress made. Not by chance.
A few examples of work I've helped shape and deliver.
STRATEGY | Clearer expectations
4 in 5
leaders felt confident about the future
Aligned the high-performance narrative and created leadership tools and team activities to help 20,000+ colleagues understand their role.
CULTURE | High performancE ENVIRONMENT
600+
leaders role modelling new behaviours
Designed and delivered an organisation-wide behaviours framework, setting clear leadership expectations and integration across hiring, development and performance, enabling behavioural measurement for leaders.
insight | workforce representation
78%
participation within 12 months
More than 15,000 colleagues shared demographic data. Combined workforce and local community insight to guide priorities and inform a more representative product offer.
WAYS OF WORKING | Better productivity
250%
active Copilot licences in 3 months
Launched a head office campaign focused on meeting effectiveness and practical AI adoption, with active licences growing from 300 to 1,050.
How will we know it worked?
Sometimes the answer is a number.
Sometimes it's what people understand, adopt, take part in or do differently.
The measure depends on the work. The principle doesn't.
Focus on what changes, not simply what's been done.
Something on your mind?
No need to have it all worked out. Tell me what's going on and we'll take it from there.